Listen now | The petcare industry is a $100 billion dollar market, with about 2/3rds of US households owning a pet. Recently, consumers have started spending more on their pet’s health and well-being. On today’s show, we ask Marc about the petcare’s industry transition to healthtech, the effects the pandemic has had on pet adoption and ownership, and how startups like Pawp are helping owners take back control of their pet’s data.