Listen now | Finding talking to your potential customers and finding product market fit is one of the biggest challenges facing new startups, but our guest today Omri Mor, co-founder and CEO of Routable.com found joy in that process. Over the course of 9 months, Omri and his co-founder visited over 170 companies and held over 350 conversations around the pain point of B2B payments. What they learned allowed them to successfully apply to Y Combinator without a working MVP, and find early traction with large customers.