Since “state” is user data, Web 2 saw the rise of “state aggregators” who replaced the open protocols of Web 1 with their free and easy-to-use software that collected and aggregated massive amounts of user data for monetization.The primary benefit of state aggregators was that they enhanced the experience of using the internet in four ways:Easy to use experience: Creating a Facebook page, signing up for Gmail, etc. are seamless, frictionless, and more intuitive than figuring out HTTP, SMS, or SMTP.Customized experience: Since state aggregators collect data your online experience is more customized. YouTube can tell you that you already watched a video, Netflix can recommend movies you might like based on watching history, etc.Convenient experience: All your content is in one place. The “feed” of different social apps like YouTube, Twitter, Facebook, Instagram, etc. aggregates all the content you want to follow into one application.Useful experience: In addition to Web 2 companies building on top of the open protocols on Web 1, new state aggregators began to build and fill in the gaps left by Web 1 protocols. Paypal entered the payment space, Google entered the search space, Facebook, Instagram, Twitter, etc. entered the social media space, etc.
Share this post
The Benefits and Drawbacks of Web 2
Share this post
Since “state” is user data, Web 2 saw the rise of “state aggregators” who replaced the open protocols of Web 1 with their free and easy-to-use software that collected and aggregated massive amounts of user data for monetization.The primary benefit of state aggregators was that they enhanced the experience of using the internet in four ways:Easy to use experience: Creating a Facebook page, signing up for Gmail, etc. are seamless, frictionless, and more intuitive than figuring out HTTP, SMS, or SMTP.Customized experience: Since state aggregators collect data your online experience is more customized. YouTube can tell you that you already watched a video, Netflix can recommend movies you might like based on watching history, etc.Convenient experience: All your content is in one place. The “feed” of different social apps like YouTube, Twitter, Facebook, Instagram, etc. aggregates all the content you want to follow into one application.Useful experience: In addition to Web 2 companies building on top of the open protocols on Web 1, new state aggregators began to build and fill in the gaps left by Web 1 protocols. Paypal entered the payment space, Google entered the search space, Facebook, Instagram, Twitter, etc. entered the social media space, etc.