How to Leverage Customer Collaboration to Close B2B Sales with Ross Rich of Accord
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Listen now | Episode 101 Selling B2B has an entrenched playbook, and some might say it’s so ingrained that it needs to be disrupted. Our guest today is Ross Rich, Co-Founder and CEO of Accord. Accord is a platform that leverages collaboration and community to make the B2B sales and onboarding process smoother. Ross shares how he got accepted into YC based on a hand-drawn piece of paper presentation and no working prototype and how Accord has been able to land high-profile customers like Figma and Stripe in their first year of operation.
How to Leverage Customer Collaboration to Close B2B Sales with Ross Rich of Accord
How to Leverage Customer Collaboration to…
How to Leverage Customer Collaboration to Close B2B Sales with Ross Rich of Accord
Listen now | Episode 101 Selling B2B has an entrenched playbook, and some might say it’s so ingrained that it needs to be disrupted. Our guest today is Ross Rich, Co-Founder and CEO of Accord. Accord is a platform that leverages collaboration and community to make the B2B sales and onboarding process smoother. Ross shares how he got accepted into YC based on a hand-drawn piece of paper presentation and no working prototype and how Accord has been able to land high-profile customers like Figma and Stripe in their first year of operation.