Listen now | Episode 113 What is a buyer persona and why are they important to your startup? Buyer personas are models of your ideal customer, but what is the best way to generate those personas, and more importantly, are those the right personas to model in the first place? Our guest today is Leena Joshi Co-Founder and CEO of CloseFactor, a company that helps build better buyer personas. We cover how companies can collect and use data to enhance their buyer personas to be more targeted and how CloseFactor assists in this process. We also talk about building negative buyer personas, and how startups can use all of this to their advantage.About Leena Joshi:Leena is Co-founder & CEO of CloseFactor. She is an enterprise software GTM veteran with over 20 years of experience spanning product management, product marketing, inside sales, corporate marketing and business operations at Splunk, VMware, Redis Labs, Intel, and advanced AI company, Petuum.
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How to Develop the Best Buyer Personas in…
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Listen now | Episode 113 What is a buyer persona and why are they important to your startup? Buyer personas are models of your ideal customer, but what is the best way to generate those personas, and more importantly, are those the right personas to model in the first place? Our guest today is Leena Joshi Co-Founder and CEO of CloseFactor, a company that helps build better buyer personas. We cover how companies can collect and use data to enhance their buyer personas to be more targeted and how CloseFactor assists in this process. We also talk about building negative buyer personas, and how startups can use all of this to their advantage.About Leena Joshi:Leena is Co-founder & CEO of CloseFactor. She is an enterprise software GTM veteran with over 20 years of experience spanning product management, product marketing, inside sales, corporate marketing and business operations at Splunk, VMware, Redis Labs, Intel, and advanced AI company, Petuum.