Listen now | Episode 92 FinTech is both an undeniable tech movement, as well as, an ambiguous buzzword that founders can use for caché. So what is it and how can startups truly utilize tools from the FinTech world to give their own companies superpowers. Our guest today, Joe Keeley, is the Co-Founder and CEO of JustiFi, a platform that allows Vertical SaaS companies to add sophisticated FinTech to their service offerings and how that can save companies in processing fees and give customers more flexibility in payments. We also discuss how startups should think about choosing third-party service providers when entering the embedded fintech arena and why it may not be the smartest choice to build your own in-house payments team from scratch. They recently announced a Seed+ round led by our good friends at Crosslink Capital aligned with existing investors Rally Ventures and Emergence Capital.