Finding the next unicorn Consumer Packaged Good (CPG) can be even more elusive than the next big SaaS Startup. Not only do you face similar challenges to software startups, but you also need a solid supply chain and amazing branding just to stay in business. Our guest today has developed a knack for spotting the next big thing in CPG, Shahir Amin is Partner at Sonoma Brands, a specialist growth-equity firm exclusively dedicated to disruptive, high-growth consumer brands. In addition to selectively incubating original concepts, Sonoma partners with passionate entrepreneurs and founders ushering in a new wave of bold, innovative products. Also in this episode, Matt Cohen chats with John Ruffolo before the interview to break down current events impacting the tech and start-up world.
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Finding the Next CPG Winner with Shahir Amin…
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Finding the next unicorn Consumer Packaged Good (CPG) can be even more elusive than the next big SaaS Startup. Not only do you face similar challenges to software startups, but you also need a solid supply chain and amazing branding just to stay in business. Our guest today has developed a knack for spotting the next big thing in CPG, Shahir Amin is Partner at Sonoma Brands, a specialist growth-equity firm exclusively dedicated to disruptive, high-growth consumer brands. In addition to selectively incubating original concepts, Sonoma partners with passionate entrepreneurs and founders ushering in a new wave of bold, innovative products. Also in this episode, Matt Cohen chats with John Ruffolo before the interview to break down current events impacting the tech and start-up world.