Aug 12, 2020 • 50M

Tank Talk: Susan Su (Portfolio Growth @ Sound Ventures) - Startup Tips for Growth, Branding and Strategic Partnerships

Open in playerListen on);

Appears in this episode

Ripple Ventures
Join your host, Matt Cohen, Founder & Managing Partner at Ripple Ventures for weekly conversations with leaders in the startup ecosystem discussing the truth about investing, building and running startups.
Episode details

On today’s Tank Talk! We welcome our guest Susan Su, Head of Portfolio Growth & Marketing @ Sound Ventures.

On today's Talk, we ask Susan about her operator journey starting out in leadership roles in product and marketing at companies like Google and AppSumo in San Francisco. We dig into Susan's role as a venture partner and marketer-in-residence at 500 Startups where she launched and operated a 10-week program for startups and ask her about her proudest accomplishments during her time there. Moving on, we dig into Susan's time at Reforge where she built and led the growth marketing team and worked with companies like Facebook, AirBnB, Slack and Uber and the mistakes she made along the way.

Next, we ask Susan why she decided to join Ashton Kutcher & Guy Oseary’s Sound Ventures and what excited her most about moving to the venture side. We discuss the common mistakes startups make with growth experimentation and what tools and resources are in her growth tech stack. Finally, we ask Susan what to look for when hiring for growth and the best interview questions for growth hires.

This Tank Talk really makes you appreciate the challenges and mistakes startups face when trying to apply growth tactics and the experimentation that goes into building long term customer relationships along with enduring brands that live on forever.

Books Mentioned In The Show:

Thinking in Systems

Advertising Secrets of the Written Word

Ogilvy on Advertising

Susan’s words of inspiration - “It's crucial to lean into your creativity and have fun at it with growth”

Follow Matt Cohen and Tank Talks here!