Podcasting as a medium has been around for close to 20 years, and it has become a vibrant channel of community and connection with little regard for gatekeepers and constraints. Which is wonderful for something like Tank Talks, but less so for communicating non-public and sensitive internal information to employees. Our guest today, JP Gooderham, founder and CEO of Storyboard, is helping companies to use podcasting as a safe, secure, and transparent to way talk to each other and help overcome the physical distance of remote work through podcasts.
About JP Gooderham:
JP started at Google when he graduated from Tulane University in 2013, he worked his way up the ranks to become Global Product Lead and decided to found Storyboard in 2019. In 2020, Storyboard raised a $4.5M seed round lead by CRV and joined by Harry Stebbings of 20MinuteVC, Operator Partners, Slack Fund, Dave Ambrose, and Matt Ziskie.
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In this episode we discuss:
02:56 The challenges of employee engagement in the landscape of remote work
04:56 Ways companies are using Storyboard to reach distributed workforces
08:14 Use cases for Storyboard and audio has a way to build and maintain culture
11:03 The affect of the pandemic on adoption of platforms like Storyboard
13:32 How fast it takes for a company to fully adopt Storyboard into their internal communication
15:59 Turning listeners into creators and driving ROI
18:42 Storyboard’s playbook for upping ROI to their customers
22:54 Diving into social audio tools beyond podcasting
25:31 How secure is audio from outside listeners
27:36 Case studies of companies using Storyboard to solve communication challenges
30:53 How Storyboard is different from traditional Learning and Development
33:54 How bottom up content is the future of employee communication and training
37:15 Why Harry Stebbings decided to make his first investment in the podcasting space
Beyond The Grid
Shoe Dog by Phil Knight
Eat the frog first
Podcast production support provided by Agentbee.Agency