Podcasting as a medium has been around for close to 20 years, and it has become a vibrant channel of community and connection with little regard for gatekeepers and constraints. Which is wonderful for something like Tank Talks, but less so for communicating non-public and sensitive internal information to employees. Our guest today, JP Gooderham, founder and CEO of Storyboard, is helping companies to use podcasting as a safe, secure, and transparent to way talk to each other and help overcome the physical distance of remote work through podcasts.
About JP Gooderham:
JP started at Google when he graduated from Tulane University in 2013, he worked his way up the ranks to become Global Product Lead and decided to found Storyboard in 2019. In 2020, Storyboard raised a $4.5M seed round lead by CRV and joined by Harry Stebbings of 20MinuteVC, Operator Partners, Slack Fund, Dave Ambrose, and Matt Ziskie.
A word from our sponsor:
Ripple Ventures is always focused on helping our founders and CEOs find the best partners to work with. But before we introduce any provider to our companies, we always make sure we try the product first. And when it comes to managing business expenses at Ripple, we were super excited when the team at Jeeves came knocking on our door.
Jeeves helped get me and my team setup with physical and virtual credit cards in days. I was able to allow my teammates to expense items in multiple currencies allowing them to pay for anything, anywhere at any time. We weren’t asked for any personal guarantees or pay any setup or annual fees either.
Not only does Jeeves save us time, but they also give us up to 3% cashback on our purchases including expenses like Google, Facebook, or AWS every month. The best part, Jeeves puts up the cash, and you settle up once every 30 days, unlike some other corporate card companies that make you pre-pay every month.
Jeeves offers a truly all-in-one expense management corporate card program for international startups and we at Tank Talks could not be more excited to partner with them. Listeners of Tank Talks can get set up with a demo of Jeeves today and take advantage of a $700 discount and skip the waitlist by visiting tryjeeves.com/tanktalks to learn more.
In this episode we discuss:
02:56 The challenges of employee engagement in the landscape of remote work
04:56 Ways companies are using Storyboard to reach distributed workforces
08:14 Use cases for Storyboard and audio has a way to build and maintain culture
11:03 The affect of the pandemic on adoption of platforms like Storyboard
13:32 How fast it takes for a company to fully adopt Storyboard into their internal communication
15:59 Turning listeners into creators and driving ROI
18:42 Storyboard’s playbook for upping ROI to their customers
22:54 Diving into social audio tools beyond podcasting
25:31 How secure is audio from outside listeners
27:36 Case studies of companies using Storyboard to solve communication challenges
30:53 How Storyboard is different from traditional Learning and Development
33:54 How bottom up content is the future of employee communication and training
37:15 Why Harry Stebbings decided to make his first investment in the podcasting space
Fast Favorites
Podcast
Beyond The Grid
Newsletter/Blog
Newcomer
Gadget
Whoop
Trend
Audio
Book
Shoe Dog by Phil Knight
Life Lesson
Eat the frog first
Follow Matt Cohen and Tank Talks here!
Podcast production support provided by Agentbee.Agency
Storyboard's JP Gooderham on how to keep employees engaged in a Remote-first world