Tank Talks
Tank Talks By Ripple Ventures
How Erik Huberman pushed Hawke Media into Venture Capital

How Erik Huberman pushed Hawke Media into Venture Capital

Episode 103

The trend for companies to become their own media outlet is not going away, and the link between Venture Capital and that trend is growing stronger. Our guest today is Erik Huberman, Founder and CEO of Hawke Media, and the recently launched Hawke Ventures. We talk about Erik’s career, why he launched a VC Fund, and where all of this is going.

About Erik Huberman:
Erik is the founder and CEO of Hawke Media, the highly successful marketing agency known as Your Outsourced CMO® that’s helped grow over 3,000 brands worldwide, and is valued at more than $150 million. He is the author of The Hawke Method, which demonstrates that marketing is more than a numbers game: calculations for business growth and sustainability go far beyond systemic analysis.

A word from our sponsor:

At Ripple, we manage all of our fund expenses and employee credit cards using Jeeves. 

The team at Jeeves helped get me and my team setup with physical and virtual credit cards in days. I was able to allow my teammates to expense items in multiple currencies allowing them to pay for anything, anywhere at anytime. We weren’t asked for any personal guarantees or to pay any setup or monthly SaaS fees.

Not only does Jeeves save us time, but they also give us cashback on our purchases including expenses like Google, Facebook, or AWS every month. New users can earn up to 3% cashback for their first 90 days.

The best part is Jeeves puts up the cash, and you settle up once every 30 days in any currency you want, unlike some other corporate card companies that make you pre-pay every month. Jeeves also recently launched its Jeeves Growth and Working Capital initiative for startups and fast-growing companies to enable more financial freedom for companies. The best thing of all is that Jeeves is live in  24 countries including Canada, US and many other countries around the world.

Jeeves truly offers the best all-in-one expense management corporate card program for all startups especially the ones at Ripple and we at Tank Talks could not be more excited to officially partner with them. Listeners of Tank Talks can get set up with a demo of Jeeves today and take advantage of our Tank Talks special with a‍ $250 statement credit after the first $2,500 in spend or a $500 statement credit after the first $5000 in spend. Lastly, all Jeeves cardholders receive access to their Lounge Pass program and access to over 1300 airports globally.

Visit tryjeeves.com/tanktalks to learn more.

In this episode we discuss:

02:32 Erik’s career journey to starting Hawke Media
09:29 Lessons Erik learned from his first startup
15:58 How to spend capital wisely and the dangers of changing for the sake of change
18:29 Early customers for Hawke Media and how they got traction
22:20 Some of Erik’s favorite campaigns
24:49 Examples of ROI from their campaigns
27:14 The reason why Hawke Ventures was launched
33:28 How Hawke Ventures differentiates itself from other funds
36:20 Things he wished he knew prior to launching the fund
40:08 Fundraising in 2022
41:10 Hawke Venture’s investing thesis
43:01 The strategic partnership with Bank of California

Fast Favorites:

  1. 🎙- Favorite Podcast: This Week in Startups, Hawke Talk

  2. 📰- Favorite Newsletter/Blog: Friday Forward

  3. 📲- Favorite Tech Gadget: iPhone

  4. 📈-  Favorite New Trend: The Rise of TikTok

  5. 📚- Favorite Book: Appetite for Self Destruction

  6. 🤔 - Favorite Life Lesson: Crazy shit always happens and you need to be resilient

Follow Matt Cohen and Tank Talks here!

Podcast production support provided by Agentbee.Agency
Tank Talks
Tank Talks By Ripple Ventures
Join your host, Matt Cohen, Founder & Managing Partner at Ripple Ventures for weekly conversations with leaders in the startup ecosystem discussing the truth about investing, building and running startups.