Tank Talks
Tank Talks By Ripple Ventures
Disrupting the beauty and wellness industry with Matt Danna of Boulevard

Disrupting the beauty and wellness industry with Matt Danna of Boulevard

Episode 135

Bringing offline businesses online, known as digital transformation, is a huge opportunity. There are entire industries where the efficiencies of digital tools and workflows haven’t penetrated. That’s changing with the market today valued at $535B and anticipated to grow to $3.3T in the next decade.

Out guest today is helping lead that transition in the health and wellness services space. Matt Danna is the Co-Founder and CEO of Boulevard, a vertical SaaS that describes itself as “the first and only client experience platform for appointment-based, self-care businesses.”

About Matt Danna:
Matt Danna is the co-founder and CEO of Boulevard, a provider of the client experience platform used by more than 25,000 professionals to power more than 2,000 salons, medspas, and other self-care businesses across the US.

Prior to co-founding Boulevard in 2016, Matt was head of product for the LA-based talent agency Wasserman. His career also includes product leadership positions with Awesomeness, a multi-media platform company, and the global media company Fullscreen.

Matt holds a Bachelor of Science in Information Technology and Human-Computer Interaction from the Rochester Institute of Technology.

In this episode we discuss:

(01:23) How Matt got into tech and startups
(04:10) The opportunity they saw with Boulevard
(09:52) What market validation Boulevard did
(11:00) Why the founders worked for free at salons
(14:37) Biggest takeaways from the pre-launch market research
(16:35) How they knew their MVP was ready to launch
(18:26) The early bootstrapped days of Boulevard
(19:51) Early employees and financing
(21:38) Leaving stealth and launching publicly
(23:45) Early successes and challenges
(25:51) Why they spun up their own FinTech solution
(27:21) How they reacted to COVID
(29:32) Scaling rapidly while sticking to their vision
(30:39) Boulevard’s long-term vision

Fast Favorites

  1. 🎙- Favorite Podcast: Asaassins 

  2. 📰- Favorite Newsletter /Blog: SaaStr

  3. 📲- Favorite Tech Gadget: Airpods

  4. 📈- Favorite New Trend: People freaking out about AI

  5. 📚- Favorite Book: Hard things about hard things (right now)

  6. 🤔 - Favorite Life Lesson: Dont rely on luck

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Tank Talks
Tank Talks By Ripple Ventures
Join your host, Matt Cohen, Founder & Managing Partner at Ripple Ventures for weekly conversations with leaders in the startup ecosystem discussing the truth about investing, building and running startups.