Tank Talks
Tank Talks By Ripple Ventures
Dan Pantelo, CEO of Marpipe, on The Evolution of AdTech & The Need for Speed

Dan Pantelo, CEO of Marpipe, on The Evolution of AdTech & The Need for Speed

Digital marketing is increasingly important to the success of every business, but it’s a dynamic industry, seeing major disruptions this year with the change to tracking brought by iOS 14. Our guest, Dan Pantelo, founder and CEO of Marpipe, is helping marketers figure out what’s actually working through scalable A-B testing and performance marketing with his platform Marpipe.

We talk to Dan about the need for better testing, the current state of MarTech, and his recent $8M series A raise led by Stage 2 Capital along with ourselves at Ripple, Samsung Ventures, Laconia Capital Group, and others.

About Dan Pantelo:
Dan started out as a street salesman in some of NYC's lowest-income neighborhoods selling electronics on street corners. He went on to found Pantelo Group, an agency that quickly grew to $2M in monthly campaign spend. He founded Marpipe in 2019. Dan did his undergrad at Binghampton University.

A word from our sponsor:

For anyone that is lucky enough to be a part of building startups, we’ve all seen that mad-rush to answer extensive security questionnaires and implement SOC 2 controls the moment that big whale of a client is on the hook in order to not lose the deal. 

Which unfortunately ends up swallowing the entire organization's time and resources in the hopes to land that whale, right? Lucky for us at Ripple, we have partnered with compliance automation provider Drata. 

Drata saves our portfolio companies from these same issues when it comes to effectively proving a strong, ongoing security posture and achieving frameworks like SOC 2 and ISO 27001.

Drata allows startups to put Security and Compliance on Autopilot. Companies using Drata experience an average time savings of 85% when compared to running the SOC 2 process manually. 

Build trust with customers by proving your commitment to security, and maintain continuous compliance in between your audits. Don’t take it from us, Drata works with all kinds of startups like ClearCo, Lemonade, FullStory, Slice and countless others. 

They're backed by top venture funds such as Okta Ventures and GGV, and are currently G2's number one ranked cloud compliance software provider for customer satisfaction. 

Listeners of Tank Talks can get set up with a demo of Drata and take advantage of a 15% discount offer and waived implementation fees by visiting drata.com/tanktalks to get setup today.

In this episode we discuss:

03:20 How personalization in advertising, data, and customization have evolved over the years since advertisers were forced online

05:48 Every company is now a marketing company with a subject matter expertise

09:28 Other challenges digital marketers face and how they are overcoming them

11:30 How brands are using technology to harness User Generated Content (UGC)

15:09 Why companies should be focused more on performance marketing

20:16 The traditional ad creation process vs. the process with Marpipe

24:27 Why creative is now more important with better tracking and recent changes to Facebook

27:11 Typical ROI Marpipe customers are seeing

31:14 the Marpipe target customer

35:12 How Marpipe can use data to decipher trends and what works for specific clients

36:46 The future of performance-based marketing

39:22 Plans for the $8M Series A raise

Fast Favorites
How to Take Over The World


Tech Gadget
Airpod Pro

New Trend


Black Swan by by Nassim Nicholas Taleb 

Life Lesson
Only worry about things in your direct control

Follow Matt Cohen and Tank Talks here!

Podcast production support provided by Agentbee.Agency
Tank Talks
Tank Talks By Ripple Ventures
Join your host, Matt Cohen, Founder & Managing Partner at Ripple Ventures for weekly conversations with leaders in the startup ecosystem discussing the truth about investing, building and running startups.