Digital marketing is increasingly important to the success of every business, but it’s a dynamic industry, seeing major disruptions this year with the change to tracking brought by iOS 14. Our guest, Dan Pantelo, founder and CEO of Marpipe, is helping marketers figure out what’s actually working through scalable A-B testing and performance marketing with his platform Marpipe.
We talk to Dan about the need for better testing, the current state of MarTech, and his recent $8M series A raise led by Stage 2 Capital along with ourselves at Ripple, Samsung Ventures, Laconia Capital Group, and others.
About Dan Pantelo:
Dan started out as a street salesman in some of NYC's lowest-income neighborhoods selling electronics on street corners. He went on to found Pantelo Group, an agency that quickly grew to $2M in monthly campaign spend. He founded Marpipe in 2019. Dan did his undergrad at Binghampton University.
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In this episode we discuss:
03:20 How personalization in advertising, data, and customization have evolved over the years since advertisers were forced online
05:48 Every company is now a marketing company with a subject matter expertise
09:28 Other challenges digital marketers face and how they are overcoming them
11:30 How brands are using technology to harness User Generated Content (UGC)
15:09 Why companies should be focused more on performance marketing
20:16 The traditional ad creation process vs. the process with Marpipe
24:27 Why creative is now more important with better tracking and recent changes to Facebook
27:11 Typical ROI Marpipe customers are seeing
31:14 the Marpipe target customer
35:12 How Marpipe can use data to decipher trends and what works for specific clients
36:46 The future of performance-based marketing
39:22 Plans for the $8M Series A raise
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Dan Pantelo, CEO of Marpipe, on The Evolution of AdTech & The Need for Speed