Jan 13 • 42M

CEO of Minerva Joaquin Roca on Creating The Perfect Product Hunt Launch

Episode 73

1
 
1.0×
0:00
-42:24
Open in playerListen on);
Join your host, Matt Cohen, Founder & Managing Partner at Ripple Ventures for weekly conversations with leaders in the startup ecosystem discussing the truth about investing, building and running startups.
Episode details
Comments

A great launch can change the trajectory of your startup, and one of the places you can have a great launch is on Product Hunt. So how can you set yourself up for success on that platform?

Our guest today, Joaquin Roca, Co-Founder and CEO of Minerva, a Chrome extension that allows you to easily create training guides, and has had multiple successful Product Hunt launches. He talks through some strategies and what he’s learned about launching and running a startup over the last few years.

About Joaquin Roca:
Joaquín​ ​V.​ ​Roca​ is a seasoned organizational consultant with wide-ranging experience. In addition to consulting, Joaquín has founded two technology companies built to help managers learn to become great leaders (LeaderNation and the Scaffold). As an entrepreneur Joaquín has played every role imaginable from sales rep, to accountant, and from designer to software engineer.

Prior to Minerva, Joaquín has an extensive background in teaching at the graduate and undergraduate levels, where he has designed and delivered courses on varied topics including organization development, statistics, research design, creativity, innovation, and leadership.

He then became a consultant working with startups (e.g., SumAll, Eyeview, Datadog, Digital Ocean), large organizations (e.g., Hyundai Capital America, Pfizer, American Express), and government and non-government organizations (e.g., UNICEF, UNFPA, the Borough of Lansdale Pennsylvania).

Joaquín did his undergrad at NYU and graduate work at Columbia.


A word from our sponsor:

Ripple Ventures is always focused on helping our founders and CEOs find the best partners to work with. But before we introduce any provider to our companies, we always make sure we try the product first. And when it comes to managing business expenses at Ripple, we were super excited when the team at Jeeves came knocking on our door.

Jeeves helped get me and my team setup with physical and virtual credit cards in days. I was able to allow my teammates to expense items in multiple currencies allowing them to pay for anything, anywhere at any time. We weren’t asked for any personal guarantees or pay any setup or annual fees either. Not only does Jeeves save us time, but they also give us up to 3% cashback on our purchases including expenses like Google, Facebook or AWS every month. The best part,  Jeeves puts up the cash, and you settle up once every 30 days, unlike some other corporate card companies that make you pre-pay every month. Jeeves offers a truly all-in-one expense management corporate card program for international startups and we at Tank Talks could not be more excited to partner with them. Listeners of Tank Talks can get set up with a demo of Jeeves today and take advantage of a $700 discount and skip the waitlist  by visiting tryjeeves.com/tanktalks to learn more.


In this episode we discuss:

02:28 Joaquin’s journey to starting Minerva

03:46 The most difficult manual guide he made prior to Minerva

04:34 Minerva’s beta process and how the team knew they were onto something

06:10 Early use cases and how they found early users

08:04 The importance of iterating while defining your Ideal Customer Profile

09:16 Why they decided to launch as a Chrome extension

11:22 Surprising use cases that have popped up on the platform

12:58 What they did prior to launching on Product Hunt

14:53 The community’s response to the Product Hunt Launch

16:10 What the “mission control” looked like during the launch

17:42 Their research process prior to launching

19:06 Minerva’s social media strategy on launch day

21:20 Jaoquin’s general approach to social media and building in public

22:32 How they closed their seed round after their first Product Hunt launch

25:46 Looking back on how their fundraising went and how it forced him to step up

27:52 Where they ended up after that first Product Hunt launch and what the immediate effect was on their business

30:21 the biggest lessons from his Product Hunt launches

33:16 How Joaquin is still trigger shy to hire a new head of sales and what steps he’s taking for long-term sales success

36:01 Immediate plans for using their $4M Seed round lead by Bryan Rosenblatt Craft Ventures

Fast Favorites
Podcast
Shay Anything

Newsletter/Blog
Mario Gabriele

Tech Gadget
Google Pixel

Trend
TikTok as User Acquisition Tool

Book
If On A Winter’s Night, A Traveller
Team of Rivals
Getting to Yes

Life Lesson
Don’t take it too seriously, you’re not getting out alive.

Follow Matt Cohen and Tank Talks here!

Podcast production support provided by Agentbee.Agency